Let’s get Digital
Getting your digital basics in place starts with a website, professional email, Google listing and a way of capturing customer/visitor emails.
That’s only the beginning.
Once you’ve sat back and admired your online presence (who doesn’t), it’s time to move to the next level with email marketing, reviews management and creating content.
Getting started with the Digital Basics
Websites & Email
Did you know that around 63% of business owners say a website helps to capture more leads compared to only being on social media? Or that over 50% (and growing) of online sales or leads/enquiries are now being made on a mobile phone?
As a small business, you can still have a professional looking website without the professional level budget.
We can get you online or refresh your website presence fast.
Google Listing
Do you have a Google Business profile and Maps listing and if so, is it up to date? We know that Google is the most popular search engine so it’s pretty important to have your listing set up properly. This will help your business to be more visible online to potential customers as well as give them important information about location, how to contact you, business hours etc.
Another important reason for having a Business listing is that it provide the foundation for collecting customer reviews.
Customer Emails
Is your website generating leads? Translation - are you collecting emails from people interested in hearing from you. These could be existing customers or people that have not yet bought from you but are interested enough to give you their email address.
Creating and growing your own database of potential customers is one of the most cost-effective ways of marketing your business. Creating this email list is the start of your database.
So let’s start by collecting these emails.
After the basics, take it to the next level
Email Marketing
Good marketing isn’t about a “hard sell” - it’s about building good relationships through sharing information that’s relevant and timely. In fact, over 75% of businesses report that this is their main way of engaging and driving sales.
Email marketing doesn’t need to cost a fortune and you’re talking to people that want to hear from you.
We can work with you to create a email marketing strategy that works for you.
Online Reviews
Here’s a fun fact - over 90% of people research a company online before visiting or buying for the first time, and 68% trust a business more if it has positive reviews.
Yesterday’s word of mouth is today’s online reviews, so it’s no wonder that businesses with positive reviews report higher customer loyalty and trust.
Talk to us about setting up online reviews and watch your ratings soar.
Writing Content
Is your messaging resonating with your customers? No-one knows your customers better than you do but does this carry through across your business? Now more than ever, customers are looking for authenticity in a business. They want to see who they’re dealing with and what they’re getting. In other words, no BS.
Website content, emails, social media posts and wherever you’re “speaking” to potential customers needs to be in the right tone that reflects your business. We can help.
